Autonomous driving paper index
Understanding the role of artificial intelligence in luxury brand management
One-line summary
This study conducts a systematic literature review to examine how artificial intelligence (AI) is reshaping luxury brand management.
Engineering notes
Key topics: autonomous driving, perception. See the paper for implementation details and experimental results.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
This study conducts a systematic literature review to examine how artificial intelligence (AI) is reshaping luxury brand management. It analyses 79 peer-reviewed articles identified through a structured search in Scopus, combining bibliometric techniques with qualitative content analysis. Findings show a rapid increase in publications after 2020, driven by luxury firms’ accelerated digital transformation and adoption of data-driven tools. Four main themes structure the current research: how AI shapes consumer behaviour and human–machine interaction; the role of intelligent systems in luxury retail and distribution; the use of sentiment analysis and automation in hospitality; and the impact of big data and generative AI on branding. Across these areas, AI emerges as a new source of value creation, influencing perceptions of authenticity, exclusivity, and emotional engagement. The review introduces a hybrid-intelligence perspective, highlighting how human and algorithmic capabilities jointly shape luxury experiences, and outlines key managerial implications and future research needs.
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