The value of being second: Exploring the legitimation work of second-mover platform ventures in underdeveloped markets

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Is entering a nascent foreign platform market second after a global pioneer a disadvantage or a strategic opportunity? While prior research suggests that pioneering firms in foreign markets accrue first-mover advantages, burgeoning studies point to an increasingly short-lived benefit. This paper adds to the extant discourse on second-mover advantage by exploring how foreign second-mover digital platform ventures establish legitimacy in an underdeveloped context where a global pioneer has already gained legitimacy and shaped local expectations. Data for our enquiry, including 53 interviews with managers and drivers and publicly available sources, comes from a qualitative case study of a second-mover ridesharing platform in Ghana. Our analysis of the data reveals three legitimation pathways adopted by the second-mover digital platform firm to secure legitimacy advantages from stakeholders—pragmatic, sociopolitical, and moral paths. We find that these pathways are co-enacted through continuous relational and adaptive engagement with relevant stakeholders. We propose a relational–adaptive framework that contributes to the ongoing discourse at the intersection of digital platform internationalisation, legitimacy, and foreign second mover strategies in underdeveloped market contexts.

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