Autonomous driving paper index
The Influence of Brand Image on the Acceptance of Autonomous Vehicles: The Role of Perceived Data Privacy, Hedonic Motivation, and Price Value
One-line summary
Based on that result, several theories & practical implementations are discussed in this paper.
Engineering notes
Key topics: autonomous driving, autonomous vehicle. See the paper for implementation details and experimental results.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
Autonomous vehicles (AVs) represent the next evolution in transportation. These advanced vehicles utilize high-end sensors, cameras, and artificial intelligence technologies to operate through roadways, avoid obstacles, and carry passengers without the need for other intervetion. Due to this major change, many studies discuss about People behaviour intention that they believe this behaviour intention influence AV acceptance. In the past, many papers highlighted some variable that influence behaviour intention in such as data privacy, trust, AV performance, ethical implication, and hedonic motivation, and they build price as moderating variable. In the other hand how far brand image will influence behaviour intention is not discussed yet. This study examines the critical role of brand image in shaping Behaviour intention in for private car with Theory Acceptance Model (TAM). The study utilized a structured online survey to 159 persons that having car to collect data from a representative sample of consumers in around Indonesia. The model was evaluated with Structural Equation Modelling and the collected data was analysed using Partial least squares structural equation modelling (PLS-SEM) to test the hypothesized relationships between the variables. The result of this study shown that Behaviour Intention has positive influence on Autonomous Acceptance, Brand Image has positive influence on Behaviour Intention, Hedonic Motivation has positive influence on Behaviour Intention. Meanwhile Perceived Data Privacy does not positive influence on behaviour intention. Price Value not become moderating factor for Behaviour Intention to Autonomous Acceptance. Based on that result, several theories & practical implementations are discussed in this paper.
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