The Cost of Broken Promises: Does a Firm’s Environmental Footprint Affect Its Brand Equity?

Engineering notes

Key topics: autonomous driving, perception. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Abstract Do customers punish a firm that harms the natural environment? We answer this question by examining the relationship between a firm’s environmental footprint and customers’ perceptions, as reflected in customer-based brand equity. Our empirical analysis shows that a firm’s environmental footprint is negatively associated with its brand equity. Furthermore, the firm’s advertising and CSR reputation aggravate this negative association. These results are consistent with the notion that customers view a large environmental footprint as a violation of the firm’s brand promise. Follow-up analysis indicates that the association between a firm’s environmental footprint and its brand equity is driven by resource use, rather than pollution, suggesting that customers interpret a firm’s high resource use as a promissory violation. Additionally, the firm’s environmental footprint is negatively associated with its brand stature but not its strength. The findings contribute to the environmental ethics literature and the brand-as-promise framework.

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