Mind the gap:How misalignment between roles shapes innovation outcomes

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

This dissertation examines a persistent and important challenge in organizational innovation: how to minimize innovation failure. Using experimental and archival methods across four studies, we argue that a major contributor to innovation failure is the misalignment between the mindsets of a) the managers responsible for gatekeeping the progress of innovative ideas; b) the creators generating the ideas; and c) the intended customers for the innovation. <br/><br/>The first and second studies focus on the initial invention phase of the process, where the emphasis is on idea generation and creativity. We find that adopting a managerial role, whether through actual experience or experimental roleplay, is consistently associated with reduced creativity, highlighting the limitations of the managerial mindset in this important innovation activity. We also observe that contrary to expectations, the creator role does not necessarily enhance creative outcomes, and we discuss potential reasons for this unexpected finding. The third construct we address in this chapter is domain expertise. We find that while domain expertise is beneficial to creative outcomes, this benefit is diminished by either manager or creator experience.<br/><br/>The third and fourth studies in this dissertation address the second main phase of the typical innovation process, evaluation and selection, where organizations select a subset of innovative ideas to move forward in the process. We assess selection accuracy by measuring alignment between innovation ideas selected by business decision-makers, and those selected by target customers. Our findings demonstrate that roleplaying a customer—a common design thinking tool usually used in the earlier invention stage of the innovation process—can be a valuable tool to improve selection accuracy. While trait empathy appears to play a moderating role in more emotionally-driven product contexts, the consistent mediator across the two studies is perspective-taking, indicating a primarily cognitive mechanism as opposed to an emotionally-driven sense of connection.<br/>

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