Media as nonmarket influencer in international business

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Abstract Media has emerged as a powerful yet under-theorized force shaping the nonmarket environments of multinationals (MNEs), particularly amid intensifying geopolitical tensions and ideological polarization. Drawing on mass communication theory, we conceptualize media, encompassing both institutional news media and social media platforms, as a distinct nonmarket influencer that actively constructs legitimacy, propagates geopolitical narratives, and accelerates public sentiment across borders. We develop a framework that explicates the pathways through which media reconfigures nonmarket influences facing MNEs, including legitimacy arbitration, geopolitical narrative, sentiment cascades, and shaping liabilities of foreignness and origin across interconnected home, host, and global arenas. We advance media literacy as a form of corporate soft power that enables MNEs to sense media-driven threats, seize narrative opportunities, and reconfigure communication structures as part of an integrated nonmarket strategy and corporate diplomacy. By repositioning media as a constitutive force rather than a peripheral communication channel, we present a foundation for understanding how MNEs develop their capacity to anticipate media-driven risks, manage legitimacy across borders, and adapt nonmarket strategies under geopolitical and ideological uncertainty.

Links and sources

• PDF from original source

Comments