Autonomous driving paper index
Marketing Communications in Tourism and Hospitality
One-line summary
An autonomous driving research paper: Marketing Communications in Tourism and Hospitality.
Engineering notes
Key topics: autonomous driving, bev. See the paper for implementation details and experimental results.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today’s digital era.Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, while developing practical skills needed to understand, interpret, and implement communications strategies within a management context.This new edition has been updated to include: New case studies, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing. Enhanced and extended content including two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI, and "nudge" marketing. Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as discussion questions at the end of chapters. This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.
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