Autonomous driving paper index
How Adopting Technology Plays a Role in Balancing Impact of Service Quality, Product Innovation, and Price on Electric Car Buyer Satisfaction
One-line summary
The rapid growth of the electric vehicle (EV) market in Jakarta creates a critical need to understand the factors that shape consumer satisfaction.
Engineering notes
Technology adoption significantly moderates these relationships (p = 0.000). Consumer satisfaction significantly influences purchase decisions (p = 0.000) and partially mediates the effect of service quality (p = 0.029) and product innovation (p = 0.090) on purchase decisions.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
The rapid growth of the electric vehicle (EV) market in Jakarta creates a critical need to understand the factors that shape consumer satisfaction. This study examines the moderating role of technology adoption in the relationship between service quality, product innovation, and price on EV consumer satisfaction. This study employed a quantitative explanatory approach involving 224 electric car users in the DKI Jakarta Special Capital Region selected through purposive sampling. Moderated Regression Analysis (MRA) and the Sobel Test were employed for data analysis. The results show that service quality (p = 0.000), product innovation (p = 0.019), and price (p = 0.048) each have a significant positive effect on consumer satisfaction. Technology adoption significantly moderates these relationships (p = 0.000). Consumer satisfaction significantly influences purchase decisions (p = 0.000) and partially mediates the effect of service quality (p = 0.029) and product innovation (p = 0.090) on purchase decisions. This study demonstrates that technology adoption readiness is a critical boundary condition that amplifies the positive effects of service quality, product innovation, and price on consumer satisfaction, thereby explaining the inconsistencies observed in prior EV consumer research. Consumer satisfaction fully mediates the effects of service quality and product innovation on purchase decisions, while price operates through a direct rational pathway. These findings underscore the strategic importance of integrating consumer technology education programs with service quality improvements to maximize EV adoption outcomes. This study contributes a novel analytical perspective by positioning technology adoption as a moderating variable, explaining the inconsistency in prior research findings.
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