Autonomous driving paper index

From Prompt To Process: Qualitative Insights On How Genai Use Rewrites Startup Structures

2026-06-14 · Journal of the Association for Information Systems

autonomous driving

One-line summary

Generative AI (GenAI) is influencing how startups form, operate, and create value.

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充:本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Generative AI (GenAI) is influencing how startups form, operate, and create value. Yet, process-related insights into how GenAI transforms startups are limited. Our study investigates how GenAI reshapes organizational structures and value creation in startups. Using a qualitative approach with 17 expert interviews from employees at startups, we identify how GenAI drives structural recomposition across four domains: shifting roles, AI-embedded workflows, evolving capability expectations, and leaner work architectures. Our results highlight that startups integrate GenAI not as a peripheral tool but as a structural collaborator, enabling small teams to expand capacity while creating new dependencies and coordination logics. Linking these changes to four value dimensions, namely: operational, structural, innovation, and market value, our study conceptualizes AI-augmented orchestration, where human and algorithmic actors jointly configure work and value creation. The findings extend digital transformation theory by showing that GenAI moves organizing from human-driven adaptation toward technology-embedded reconfiguration.

5.0Engineering value
7.0Research novelty
5.0Business relevance

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