Factors Influencing Malaysians’ Propensity to Purchase Energy-Efficient Vehicles

Engineering notes

The findings reveal that functional value and symbolic value significantly influence consumers’ inclination to purchase EEVs, whereas novelty seeking value exhibits a non-significant relationship.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Electric and hybrid vehicles, commonly referred to as energy-efficient vehicles (EEVs), are increasingly being promoted worldwide as sustainable alternatives to conventional fuel-powered automobiles due to their environmental benefits and potential for long-term cost savings. However, the adoption of EEVs in Malaysia remains relatively low despite their potential to reduce environmental impact and long-term transportation costs. This study investigates the factors influencing Malaysians’ propensity to purchase EEVs, focusing on functional value, symbolic value, and novelty seeking value as independent variables. Guided by the Stimulus-Organism-Response (S-O-R) Model, emotional value is incorporated as a moderating variable, while attitude is examined as a mediating variable linking functional, symbolic, and novelty seeking value with the propensity to purchase EEVs. Data were collected from 262 potential EEV buyers who visited auto showrooms in Klang Valley. IBM SPSS Version 24 was used for descriptive and preliminary statistical analyses, while SmartPLS was employed to perform structural equation modelling and test the proposed relationships. The findings reveal that functional value and symbolic value significantly influence consumers’ inclination to purchase EEVs, whereas novelty seeking value exhibits a non-significant relationship. Attitude mediates the relationship between functional value and symbolic value with the propensity to purchase EEVs. However, it does not mediate the relationship between novelty seeking value and propensity to purchase EEVs. Additionally, emotional value does not moderate the relationship between attitude and propensity to purchase EEVs. Overall, the results highlight the importance of addressing both practical and psychological aspects to encourage EEV adoption. From a practical perspective, automakers and policymakers should enhance the perceived functionality and symbolic appeal of EEVs while leveraging emotional value to increase consumer interest. By offering insights into the determinants of sustainable vehicle adoption, this study contributes to a deeper understanding of consumer behavior in the context of sustainable mobility in Malaysia.

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