Autonomous driving paper index
Enhancing consumer decision-making in shopping 4.0: the impact of augmented reality on emotional engagement and purchase behavior
One-line summary
Abstract Augmented Reality (AR) technology, a pivotal element of Industry 4.0, is revolutionizing consumer engagement and purchasing decisions, heralding the advent of Shopping 4.0.
Engineering notes
Key topics: autonomous driving. See the paper for implementation details and experimental results.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。
Original abstract
Abstract Augmented Reality (AR) technology, a pivotal element of Industry 4.0, is revolutionizing consumer engagement and purchasing decisions, heralding the advent of Shopping 4.0. This study which is based on technology acceptance model (TAM), investigates five key factors influencing the AR shopping experience: prior AR use, product complexity, AR accessibility, product visualization, and price sensitivity. Through a survey involving 861 participants, 744 valid responses were analyzed using SMART-PLS software to construct a structural equation model. Our findings reveal that product visualization quality exerts the most significant influence, while product complexity has the least. Emotional engagement emerges as a crucial mediator in the relationship between AR and consumer purchase behavior as outcome variable. These insights provide valuable guidance for marketers aiming to enhance consumer interaction and drive sales in the competitive retail landscape.
Links and sources
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