Do You Feel What I Feel? How Profile Human-Likeness and Emotion Congruence Influence Fake News Believability Online.

Engineering notes

The findings indicate that fake news is perceived as significantly less believable when it is shared by anthropomorphized AI profiles, and significantly more believable when it is shared by a profile that displays emotion which is congruent with the participant’s induced mood.

Chinese explanation / 中文解读

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Original abstract

This study examines how emotional congruence and the human-likeness of social media profiles influence the believability of fake news headlines. Specifically, it investigates how users evaluate headlines when they are (i) shared by Human, AI, or Anthropomorphized AI profiles, and (ii) when the emotional tone expressed by those profiles is either congruent or incongruent with the users’ own emotional state. We manipulate these factors in an online experiment using a Nordic population sample and a balanced set of two politically left- and two right-leaning fake news headlines sourced from Nordic fact-checking websites. The findings indicate that fake news is perceived as significantly less believable when it is shared by anthropomorphized AI profiles, and significantly more believable when it is shared by a profile that displays emotion which is congruent with the participant’s induced mood. These results carry important implications, as they highlight the growing threat from malicious misinformation-spreading actors who can deploy human-like bots capable of mirroring users’ emotional states.

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