DIGITAL TRANSFORMATION, DESTINATION COMPETITIVENESS AND TOURIST LOYALTY IN JORDAN: A MEDIATED RELATIONSHIP

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

The study explores the mediating nature of competitive advantage in the digital transformation tourist loyalty relationship within the tourism industry in Jordan. Due to the digital transformation changing the way tourism organizations engage with their visitors, deliver services, and experiences, the direct and indirect effects of digital transformation on loyalty has gained more importance. The research design assumes à quantitative cross-sectional study design, which involves a structured questionnaire that was administered to 185 professionals in the hotel, travel agents and tourism service providers in Jordan. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships of the collected data. The results have shown that digital transformation shows a prominent direct impact on tourist loyalty, improving the engagement, satisfaction and retention. Further, the findings show that the competitive advantage partly mediates this relationship, which means that the firms that use digital technologies to enhance their efficiency, innovations, and tailor their services earn better tourist loyalty performance. These findings highlight the fact that digital transformation is an enabler of strategic competitiveness, which enables tourism companies to distinguish their products and to establish long-term relationships with tourists. The research is also an addition to the expanding literature of work by empirically confirming the mediating position of competitive advantage and a conceptual framework of how digital technologies can be incorporated into the loyalty strategy. In practice, the study will inform tourism managers and policymakers in Jordan to focus on technological infrastructure, innovation-oriented strategies, and the development of digital skills to remain competitive and generate loyalty in the digital age.

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