Digital Marketing: Theory and Practice in the Visegrad Region

Engineering notes

Key topics: autonomous driving, planning. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充：本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

This phase primarily employs performance-oriented digital marketing tools such as PPC campaigns, remarketing, conversion page optimisation, product pages, or price incentives.Key metrics include conversion rate, cost per conversion, return on investment, and sales volume. • CARE phase -customer care and loyalty buildingThe CARE phase focuses on existing customers who have already converted.The goal of this phase is to maintain a long-term relationship with the customer, encourage repeat purchases, and build brand loyalty (Kaushik, 2015).Effective communication in the CARE phase includes personalised offers, value-added email marketing, loyalty programmes, quality customer support, and after-sales service.Satisfied customers can become brand ambassadors who contribute to its further growth through recommendations and positive reviews. STDC as a framework for campaign planning and evaluationSEE-THINK-DO-CARE serves not only as a tool for structuring marketing communication but also as a practical framework for planning, managing, and evaluating digital marketing campaigns.Each phase of the model has its own objectives, corresponding communication type, and specific performance metrics, which enable more effective management of marketing activities and better interpretation of their results (Chaffey & Ellis-Chadwick, 2019).STDC allows systematic planning of marketing activities across the entire customer lifecycle and the delivery of relevant messages at the right time.This approach supports the long-term effectiveness of digital marketing and strengthens brand value.c) Excessive focus on the DO phase at the expense of building awareness in the SEE phase and underestimating the CARE phase.d) Allocating a higher budget to long-term brand-building activities than to performance campaigns.

Links and sources

• PDF from original source

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