Autonomous driving paper index

Customer satisfaction: A multi-level framework

2026-07-18 · Journal of the Academy of Marketing Science

autonomous driving

One-line summary

Finally, we develop micro-, meso- and macro-level conceptual frameworks and outline a forward-looking, multi-level research agenda to revitalize CSAT scholarship and practice.

Engineering notes

Key topics: autonomous driving. See the paper for implementation details and experimental results.

Chinese explanation / 中文解读

中文解读待补充:本站会优先为端到端自动驾驶、BEV感知、3D目标检测、轨迹预测、路径规划、LiDAR感知等高价值论文补充中文说明。

Original abstract

Abstract Customer satisfaction (CSAT) is a central construct in theory and practice; yet its role as a strategic resource is often underappreciated. This article synthesizes the conceptual foundations, measurement approaches, empirical findings, and managerial applications of CSAT research. This article defines CSAT as a post-consumption evaluative judgment of whether customers receive the promised value, and distinguishes it from related constructs such as service quality, engagement, loyalty, experience, and value. Drawing on multiple scales and a comparative study across consumer demographics, we demonstrate that widely used CSAT measures exhibit strong convergent validity. A historical review of the evolution of CSAT research highlights the multi-level nature of the resulting frameworks, providing individual-, firm-, and industry-level insights. Furthermore, we use a large-scale dataset of more than 285 million ratings across 1,126 brands to replicate and extend prior meta-analytic evidence and show that CSAT is robustly associated with customer mindset metrics, accounting outcomes, and stock market performance. Finally, we develop micro-, meso- and macro-level conceptual frameworks and outline a forward-looking, multi-level research agenda to revitalize CSAT scholarship and practice.

5.0Engineering value
7.0Research novelty
5.0Business relevance

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